A Fashion Store Worked Around Closing Orders Through Instagram
ST. PETERSBURG, FL — Detox, Designer Resale Boutique made up for in-store buys after they were temporarily closed for 30 days at the start of the coronavirus pandemic selling its clothes through Instagram Story.
Co-owners who are husband and wife, Jake Walsh and Kylie Walsh started using Instagram Story to model their consignment shop’s clothes in February. It excited a lot of customers with what they saw when they were bored from staying home during Florida’s statewide stay-at-home order.
“We have a lot of success with posting things on our Instagram Story,” Jake told Patch. “During our closure, we took most inventory home and just modeled it on Instagram, and we also did a few consignments then.”
Jake said they maxed out their Instagram stories every day, and a lot of their followers told them it was like watching the Home Shopping Network. Customers appreciated the Walsh’s providing exact measurements of the clothing items in the stories since they were unable to be physically present to try them on.
“I think people enjoyed shopping from afar, and we would mail stuff customers ordered right from our home,” Jake said.
After they opened their doors from its temporary closure, followers continue to enjoy seeing their Instagram stories.
Business is slower than normal for Detox compared to pre-coronavirus times, but Detox is taking in 300 new items a week at the store. If you have clothing you would like to sell to Detox, they take in clothes on Monday, Wednesday and Friday. Check out its list of approved brand items at Detox website.
The consignment shop is following Center for Diseases Control safety guidelines, and sanitizing the store, including its fitting area, after each customer leaves.
Detox opened its doors in Sept. 2018 after Kylie was successful reselling secondhand items online for many years.
Designer handbags, sunglasses, earrings, necklaces and shoes are other consignment items available at the boutique.
A lot of its clothing items have a hip, vintage or casual style. It’s not a business style and upscale dresses kind of shop. Simple yet fashionable, and affordable.
Detox is located at 327 11th Ave N #101, St. Pete. Its hours of operation are Monday through Friday from 10 a.m. to 6 p.m., Saturday from 10 a.m. to 4 p.m. and Sunday from 11 a.m. to 3 p.m.
For more information about the fashion boutique, visit its website or call 727-201-8590.
This article originally appeared on the St. Pete Patch