With 15 years in the gift basket industry, I have seen companies come and go, but in the past several months, during these difficult economic times, I have seen an undeniable increase in companies which are either for sale, or closing. Consumers still require baskets for a variety of reasons. How do you continue to survive and get consumers to spend their much coveted dollars with you during this downturn?
The gift industry is in a category all by itself. Many do not realize the amount of inventory necessary to offer the variety of gift baskets desired by consumers, as well as the many extra items like wrap, ribbon, packaging, boxes, etc. that all go into the design and shipping of a gift basket. It is easy to go overboard on purchasing these items. We must resist purchasing too much in order to keep our expenses in check. Things to … Read More