There are many terms bandied about in the wedding industry designed to both ease the pain and add to the excitement as we part with our cash. ‘Bespoke’, ‘Couture made’ and ‘Designer dress’ are three of the most common.
Most of us probably have a fairly good idea as to what they mean, but taking a look at what they do not mean will help us to arrive at a more accurate definition.
There are not many bridal shops that do not use the term ‘designer’ somewhere in the description of the dress they are presenting to us. All things we use in this life have a designer. Even a paper coffee cup had to be designed by someone. Try convincing the average buyer that the paper cup is a ‘designer’ cup worth ten times more than an ordinary paper cup and you might have some problems.
Yet effectively that … Read More