I am amazed every day I drive down the street and look at the same outdoor advertising graphic design mistakes repeated over and over. Business owners trying to make a living with a street-side presence that barley commands attention.
There are two scenarios that I see on a regular basis.
- A potential customer walks into a custom sign shop and indicates their budget. The sign shop owner is weak, afraid of losing a potential sale, so he delivers a sign product designed to fit the proposed cost. With some simple education style selling the sign shop could have sold a product that would have made more money, for his shop, and the customer.
- Another customer walks into the sign shop with a layout, or design concept that stinks. Again, fear of losing the customer causes the sign manufacturer to deliver the useless sign. Money down the drain.
Here are some … Read More