Addict Clothing, lil history for you below and some thoughts on the brand
We have carried Addict clothing sine we opened in 06, was our main brand at the time, the product was fresh, good pricing, great graphics and the forward ranges looked really strong.
Now you look at Addict and it seems a bit stuck in a timewarp, seems to be trying to hard to copy Carhartt, and not doing a good job at it, Addict see themselves as big as MHI or Stussy.
They had the potential a few years ago to be there but they have stuck their prices up to quickly and by to much, no regard for who their customer is just now, just to focussed on who they want their customer to be in a few years.
For start Addict used to do a great denim retailing at £50, now the similar jean is … Read More