JCPenney coupon giveaway returns after store closings, bankruptcy

JCPenney is bringing back its popular coupon giveaway in time for its 120th anniversary.

Stores will welcome the first 120 shoppers on Saturday with $10 off $10 coupons, which is the first coupon giveaway since the coronavirus pandemic, JCPenney confirmed to USA TODAY.

It’s also the first promotion like this since JCPenney emerged from bankruptcy after permanently closing 175 stores. The department store chain was one of the largest retailers to file for Chapter 11 bankruptcy protection in the early days of the pandemic in May 2020.

Mall owners Simon Property Group and Brookfield Property Group acquired the retailer out of bankruptcy in December 2020 in a move that saved it from liquidation.

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Before the pandemic, JCPenney gave out the $10 off $10 coupons during its Black Friday sale that used to start during Thanksgiving with some getting coupons up to $500 off $500. The coupons were also given out regularly during sale weekends.

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JCPenney stores open at different times Saturday, but most will open at 10 a.m. or 11 a.m. Check the store locator for hours before heading out. Previous JCPenney coupon giveaways often drew crowds of shoppers to stores and the coupons were handed out quickly depending on location.

The $10 off $10 coupons have a long list of exclusions and do not apply to clearance, doorbusters, select brands and categories.