If you receive paid market research participant invitations, you may have heard the term ‘accompanied shopping’ to describe a specific kind of research activity you can take part in. In case you were wondering what it meant, there is no great mystery.
Some people say the British high street is in decline, but shops are still where most retail businesses make their biggest sales and profits, even today. In any typical high street or shopping mall you will see similar clusters of shops, such as boutiques, supermarkets or pharmacy-cosmetics outlets… often there are lots of shops in one area selling pretty similar categories of goods to one another.
So, what makes the difference to you as a consumer, when you decide between them whereabouts to go and spend your money? Of course there are a range of factors including price, convenience, and knowing you can get what you want – … Read More