Let's face it. Selling great products is no longer enough to ensure success in business. Today's consumers are more discerning than ever when it comes to where they spend their money, and the simple fact is that virtually anything can be purchased online for a lower price. Thankfully, many consumers prefer a direct experience when buying goods, and they want to be able to see something in person before they buy. This certainly gives a bit of the advantage back to retailers, but without the right lighting, that advantage may not be enough. You may not think of an LED strip light jewelry display as an integral part of your jewelry store, but take the time to keep reading in order to learn why you should.

Most jewelry stores still rely on fluorescent or halogen lighting to highlight and accent their most prized pieces. While these lighting types do work … Read More

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